"When you are through changing, you are through." - Bruce Barton Change is inevitable. Apart from death and taxes, change is the only thing in this life that we can count on. This past year has found me in the midst of much change. After a number of years as an author, speaker and entrepreneur, I have spent the last year quietly reassessing my life. Taking some time away from work, I've been tending to... Continue Reading

It's been over two years since Apple approved iFart Mobile for sale in the iTunes appstore. During that time, iFart has become the defacto novelty app. Even after all this time, iFart finds its way into headlines again and again. I recently shared that I am changing my business model. In order to focus on my new efforts, I have decided it is time to sell some of my existing properties. I have already sold... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading

A lot of people were surprised when I brought out iFart. Until then, I was best known as an AdSense expert. I'd written a book that explained how to make money out of content by putting Google's ads next to them. It was serious stuff with serious results, but it took serious effort to make it work. So I follow that up with... an electronic whoopee cushion? Continue Reading

Everyone needs a motto to live by. For some it's "do unto others as they do unto you." For others it's "get all you can while you still can." And still for others it may be "eat, drink and be merry!" I'm good with whatever works for you, but I've been settling into a motto of my own. Continue Reading

Admit it. You are passionate. Oh, I don't know what you are passionate about. But I guarantee that you are passionate about SOMETHING! You may be crazy about parakeets. Or perhaps you know more about bonzai trees than anyone on the block. Maybe you are one of the world's leading experts on Mt. Everest. Or it could be that you make the best french silk pie in the hemisphere! The point is that everyone is... Continue Reading