So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

(Written by guest contributor Chris Harper) When I was about nine years old, my parents won a drawing for a $1000 shopping spree at a local store in my hometown and decided to use the money to buy a camcorder. As I recall, there were only about six to choose from, and they all recorded onto VHS tapes. The only differences to consider were brand, size (though none were small), and ease of use. Needless... Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

Staying current in mobile development can be a daunting task. Fortunately, there is help out there. You may be asking yourself, "What exactly is 'mobile development?'" The answer is simple: mobile development is developing software for mobile platforms. Aside from this "duh" answer, examples of mobile platforms are: Apple's iPhone, Google's Android, the BlackBerry, and Windows Mobile devices. I will provide you with a framework for educating yourself about the mobile development world. The information... Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) This article is the first of a two-part series on benefiting from The Power of Acceptance. Watch for Part 2 on the ability to receive and surrender and how it can help you to succeed. What if I told you that your business was the same as every other service and consulting business on the planet? Would you believe me, or would you start pointing out differences... Continue Reading

Tragedies have a way of helping us forget our differences and of reminding us how vulnerable we all are. The massive earthquake in Haiti has claimed tens of thousands of lives and devastated the very small country. Thankfully, support and aid is pouring in from all over the world. With so much need, it's hard to believe that every little bit makes a difference. But it does. Thanks to the leadership of Justin Williams at... Continue Reading

A well-planned project is the essence of efficiency and cost effectiveness. I am assuming with this article that you have already done the first phase of planning a project, which is a laundry list of things that you want your project to contain. I will be using the example of setting up a personal website. In phase one, I determined that I wanted a blog, a photo gallery, and a contact form. Phase two... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

I remember a story on the cover of Time magazine about ten years ago. It had the following headline which was just a tremendous shocker to me. It said... Continue Reading