I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Lots of people who are just starting out with their online businesses are stymied by a question that is central to the endeavor: What should my online business be about? Since most people have money as one of their main motives, lots of people make the mistake of thinking solely along the lines of what they think will be most profitable. It's not that profitability is bad, of course, it's just that it may not... Continue Reading

(Written by guest contributor Chris Harper) When I was about nine years old, my parents won a drawing for a $1000 shopping spree at a local store in my hometown and decided to use the money to buy a camcorder. As I recall, there were only about six to choose from, and they all recorded onto VHS tapes. The only differences to consider were brand, size (though none were small), and ease of use. Needless... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Chris Harper) When most of us hear the phrase "show and tell" our minds naturally drift back to those awkward events from our childhoods that required us to bring something interesting to school to share with the class. Drawing on that tradition, YouTube has launched a new Show and Tell channel that they operate in partnership with the Art Directors Club, that aims to show off interesting and effective ways that... Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

There are two kinds of people in the world. There are people who dream. And there are people who act. Both types of people are important, and both skills are needed when you're trying to succeed. What's rare though is to find both those skills in the same person. Most of us are either brimming with ideas or overflowing with energy. We're either the type who spots opportunities or the type who spots the problems... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

Finding what you want online is a daunting challenge. The search engines are PACKED with billions of pages on every conceivable topic. That's why I'm pleased to announce a BRAND NEW search engine just for Internet Marketers! Whether you are looking for information on AdSense, AdWords, copywriting, search engine optimization, traffic generation, product creation, shopping cart systems, content creation or any number of other topics related to making money online, you will want to bookmark... Continue Reading

Deal or No Deal. Admit it. You watch it too. It's like the irresistable black light of a bug zapper, drawing you in to the flavor of the day... Howie Mandel, the briefcases, the ladies, the contestants and the banker. It's Deal or No Deal. Continue Reading

I've felt my blog pulling me.. drawing me... Continue Reading