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Your Problem is Marketing

Posted on October 18, 2010 8:23 AM

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

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Upsell Insanity

Posted on September 24, 2010 2:05 AM

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

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Reinvent Your Financial Future

Posted on August 18, 2010 1:48 PM

(Written by guest contributor Loral Langemeier) It's time to have a conversation about rethinking your plans for your financial future. How do you revisit wealth building to put new cash in your pocket since you've gone through a prolonged period of financial turbulence? Let's get that conversation going now, because... Continue Reading

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What's Wrong with Internet Marketing?

Posted on August 8, 2010 3:38 PM

There's a very disturbing trend taking place in the Internet marketing world. I am specifically referring to the Infoproduct "make money online" niche. I've had one foot in this market for the past few years, but I am increasingly dismayed by what I see happening. I say "one foot" because my products and services are very diverse and most are not in the IM niche. However, it's time someone came forward to draw a line... Continue Reading

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The Keys to Creative Business

Posted on June 30, 2010 1:19 PM

(Written by guest contributor Kevin E. Houchin Esq.) Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of... Continue Reading

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How to Develop a Customer-Centric Business Approach

Posted on May 26, 2010 2:05 PM

(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

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Building Your Cash Machine

Posted on May 19, 2010 2:27 PM

(Written by guest contributor Loral Langemeier) When most people think about the state of the current economy, their first thought is almost never "What a great time to start a business!" But the truth is the timing couldn't be better. Financial freedom is attainable in any economic climate. You just need to know how to fit in and find your angle. Continue Reading

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A Wealth of Perspective

Posted on April 14, 2010 3:16 PM

(Written by guest contributor Loral Langemeier) In times of economic uncertainty, people tend to reexamine their relationship with money. Those who are avid wealth builders make necessary adjustments to maintain their lifestyle and stay above water. For those caught in a "make /spend" cycle, these can be very scary times indeed, splashing about without a life preserver. If you're making bad choices with money, now is the time to evaluate your situation. You and I... Continue Reading

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A Wealth of Perspective

Posted on April 14, 2010 3:16 PM

(Written by guest contributor Loral Langemeier) In times of economic uncertainty, people tend to reexamine their relationship with money. Those who are avid wealth builders make necessary adjustments to maintain their lifestyle and stay above water. For those caught in a "make /spend" cycle, these can be very scary times indeed, splashing about without a life preserver. If you're making bad choices with money, now is the time to evaluate your situation. You and I... Continue Reading

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Support StartUp Visas

Posted on March 23, 2010 4:15 PM

(Written by guest contributor Sarah Beek) It's no secret that certain types of jobs (read: manufacturing or factory) in the United States are disappearing or have already disappeared, never to return. So what will our future economy be based on? Part of the answer just may be: something that doesn't exist yet. And some of the people who have the potential to start those new and future successful businesses are currently in a different country... Continue Reading

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Build Better, Faster & Stronger Connections in Person

Posted on March 11, 2010 2:43 PM

(Written by guest contributor Sarah Jane Griesemer) These days, there is a long list of ways to avoid having to talk to someone in person: email, Facebook, Twitter, chat, blogs, and text messages are just a few. With all these alternative methods of communication, why bother with real-life meetings at all? The answer is that face-to-face meetings and interviews are still the single best way to get to know someone reliably, quickly, and in such... Continue Reading

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Streetwise Start-Up Tips

Posted on March 9, 2010 2:09 PM

(Written by guest contributor Dan Nickerson) If you asked someone off the street (let's call him Joe Internet) what it costs to start an online business, chances are he would say hundreds, perhaps even thousands of dollars. Those with basic Internet knowledge probably realize it's not that expensive, and most online marketers know you can get started for free. All you need is a Blogger account, AdSense, and the ability to write articles. Continue Reading

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When Times are Tough, Which Way Do You Go?

Posted on February 21, 2010 9:59 PM

We are living in challenging times. If you are not feeling the economic pinch, you at least know others who are. Some blame the politicians, both Republicans and Democrats. Others blame the legal system. And many wag their finger at corporations who have failed to serve the customer in lieu of their own desire to become wealthy. Regardless, the end result is that unemployment is up and more people are having a difficult time making... Continue Reading

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The Art of Filming an Interview

Posted on February 19, 2010 10:28 AM

(Written by guest contributor Chris Harper) Previously I explained the basics of three-point lighting. Today, we're going to expand that concept into lighting for an interview. Essentially we'll be doing two instances of three-point lighting, but we'll add the dimension of multiple camera angles. Continue Reading

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