When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

If you're not regularly reading up on ways to make your online business grow, you should be. And while blogs and ebooks are extremely valuable, don't overlook reading the old-fashioned way: print books. While some in the Internet world might argue that books are out of date the minute they hit the shelves, there is still a lot to be said for exposing yourself to ideas that stood the test of editors and publishers and... Continue Reading

(Written by guest contributor Tim Golen) This article is for three primary audiences. It's for the business owner who does his own programming and development. It's for the business owner who has hired or contracted a developer to work for him. It's for the developer doing the work. I will be discussing the single piece of software that can increase your efficiency more than any other investment. Yes, it is an investment in your business... Continue Reading

I've been a computer gamer since the dawn of the home computer. I bought a TRS-80 Model I computer in 1980. At 16-years old, I gathered my hard-earned cash (from working at the mall food court) and spent it all on what was the bleeding edge of home computing technology. This computer had 4K of smokin' hot RAM. The storage device was a radio shack cassette tape player. Oh, yeah. We're talking hot stuff. Anyhow... Continue Reading

The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

"All aboard!" shouts the conductor, alerting the passengers that the train is getting ready to pull out of the station. If you don't have your ticket and know where you are going, you'd better get it sorted out fast. After all, there are many tracks that lead out from the station. And while you might travel miles and miles down one track, you could end up finding out that you've traveled miles and miles... Continue Reading

Things change fast in this business -- that's nothing new. Change can be your best friend or your worst enemy depending on how you deal with it within your organization. Maintaining flexibility is cliché (and usually overstated) and in my opinion rarely defined in a specific context. An expert in a particular area of focus laying out a roadmap for maintaining flexibility is incredibly valuable. A keynote speaker telling you he achieved success by... Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading

Editors are newspapers, radio shows and television programs are human beings, just like the rest of us. They have deadlines to meet and a never-ending stream of work they must do in order to deliver newsworthy content to the public. You can imagine how difficult it must be for them to find quality sources for stories on a regular basis! Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading