I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

(Written by guest contributor Tim Golen) The other day I was asked by a colleague why developers in general have a hard time setting firm deadlines. I thought it was a valid question. I am by no means an authority on this issue, but I can speak for myself and for others that I have witnessed and talked to. I think that there are several reasons why developers find it difficult to set a firm... Continue Reading

Coca Cola calls itself "The Real Thing." Rappers tell each to "keep it real." Teenagers are told to "be true" to themselves. Continue Reading

There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

What's the real secret to getting things done? While much of the answer lies in things like motivation and daily habits, you also can't ignore the value of the tools you use every day to do the work. We polled our staff to find out what's running on their machines here at the office and at home. What we found is that our office has some universal solutions, and then seemed to split departmentally. So... Continue Reading

(Written by guest contributor Stephen Pierce) Which one of these results would you love to have? Continue Reading

When people dream about ditching the J.O.B. and working for themselves, they tend to focus on the good things. They see themselves taking time off whenever they want. They imagine themselves commuting from the main bedroom to the spare bedroom. They love the fact that their future is in their own hands. Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Chris Harper) If you have spent time on YouTube, then you've probably seen at least one user's YouTube channel. And if you've seen more than a few, then you may have noticed that the design and attractiveness of those channels varies widely from user to user. Some of them are highly attractive with custom imagery, while others make your eyes hurt to look at them. If you have a YouTube account... Continue Reading

It's hard to adequately stress the importance of focus and purpose on your website. Since you are reading the Top One Report, we're going to assume that you have a website, or lots of websites, or are at the very least planning to have a website. We look at a lot of sites here at InfoMedia in our work with entrepreneurs like you. Many times we have opened a site from a customer or associate... Continue Reading

(Written by guest contributor Jared Newgent) We've all heard it, and we all know about it, but what is it really and what is it really doing? Continue Reading

(Written by guest contributor Jared Newgent) What is virtualization? Virtualization is the use of computer resources to accomplish multiple tasks simultaneously. The term virtualization may refer to platform, OS to desktop, or resource virtualization. Continue Reading