I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

(Written by guest contributor Tim Golen) The other day I was asked by a colleague why developers in general have a hard time setting firm deadlines. I thought it was a valid question. I am by no means an authority on this issue, but I can speak for myself and for others that I have witnessed and talked to. I think that there are several reasons why developers find it difficult to set a firm... Continue Reading

Coca Cola calls itself "The Real Thing." Rappers tell each to "keep it real." Teenagers are told to "be true" to themselves. Continue Reading

There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

What's the real secret to getting things done? While much of the answer lies in things like motivation and daily habits, you also can't ignore the value of the tools you use every day to do the work. We polled our staff to find out what's running on their machines here at the office and at home. What we found is that our office has some universal solutions, and then seemed to split departmentally. So... Continue Reading

(Written by guest contributor Stephen Pierce) Which one of these results would you love to have? Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Chris Harper) If you have spent time on YouTube, then you've probably seen at least one user's YouTube channel. And if you've seen more than a few, then you may have noticed that the design and attractiveness of those channels varies widely from user to user. Some of them are highly attractive with custom imagery, while others make your eyes hurt to look at them. If you have a YouTube account... Continue Reading

It's hard to adequately stress the importance of focus and purpose on your website. Since you are reading the Top One Report, we're going to assume that you have a website, or lots of websites, or are at the very least planning to have a website. We look at a lot of sites here at InfoMedia in our work with entrepreneurs like you. Many times we have opened a site from a customer or associate... Continue Reading

(Written by guest contributor Jared Newgent) We've all heard it, and we all know about it, but what is it really and what is it really doing? Continue Reading

(Written by guest contributor Jared Newgent) What is virtualization? Virtualization is the use of computer resources to accomplish multiple tasks simultaneously. The term virtualization may refer to platform, OS to desktop, or resource virtualization. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

(Written by guest contributor Chris Harper) Unless you're some super creative genius who's trying to keep your work pure of outside influence (aka a liar), then you're always on the lookout for some new inspiration. Inspiration is a funny thing. It seems to hide itself in different places, waiting for someone to stumble upon it at just the right time. Oftentimes, it's not even where you'd expect to find it. And other times, it seems... Continue Reading