As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person... Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

Twitter has experienced massive growth in the past year, with the number of people signing up each month accelerating. It has also become the media darling of the day. It seems that everyone is Twittering. However, with only 10-12 million people on the site, its clear that everyone is NOT Twittering. Don't fret. They will be soon. So where is the media paying the most attention to Twitter? You guessed it. It's all about the... Continue Reading

It's a national holiday! I know, it's not on the calendar. But I am declaring a national holiday. In fact, I am calling it a GLOBAL holiday! What's the special occasion? It's Twitter Power Day! Yes, that's right. Today is dedicated to recognizing and embracing the power of Twitter to build relationships, enhance branding and grow your online business... ... and it's all FREE! Continue Reading

Change. It's one thing in life we can depend on. And it can be the thing that frightens us most. I've known people who don't like the least bit of change in their lives. They are most comfortable in keeping the status quo. Change implies risk. And risk... well, sometimes things don't turn out the way we hope they will. And sometimes they do. Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

You can't make this stuff up. Tom Daschle, Senate Minority leader and bottleneck to progress has really put his foot in it with his new campaign commercial. He is going to have a tough race against Republican challenger Tom Thune this November, and you will not believe the approach he is taking. After repeatedly condeming the President and the Republicans for the approach they have taken to defeating terrorism, Daschle is running a spot IDENTIFYING... Continue Reading