(Written by guest contributor Kevin E. Houchin Esq.) Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of... Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

So you've hopped on the bandwagon and set up a Facebook and Twitter account for your business. Congratulations! You have officially arrived at the cocktail party that is the 21st century. But there remains plenty to do. You can't just hide in the corner nursing your drink. You have to get out there and establish a presence, and in order to do that you're going to need a plan. Here are five steps to... Continue Reading

Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of creativity, and it's going to be the... Continue Reading

There are times when I've sat in a conference, looked around a room full of bright, hopeful entrepreneurs and wondered how many of them will become successful. I don't mean how many of them will be successful this time next year or how many will be millionaires in five years' time. I mean how many will be successful at all. Continue Reading

I'm fed up. I've really had enough. I've just seen it too many times. Again and again, I meet people who wonder why they aren't Internet millionaires yet. When I ask them how long they've been online, they say "Three months, and it's just not working!" It takes about ten minutes to buy a computer and another two minutes to turn it on. Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

Are you an entrepreneur? From Dictionary.com, an entrepreneur is "a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk." Considerable initiative and risk. Because of this, entrepreneurs expect to win some and lose some. But one thing an entrepreneur will never do is stop trying. Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

When I was sixteen years old and purchased my first computer (A Tandy TRS-80), my mother asked me "What are you going to do with a computer?" Many years later, she now knows exactly what I will do with a computer... My mother has been slow to adapt to new technology, but I have nudged her along gently and she now can't imagine not using the Internet to research her adventure travel escapades. Continue Reading

I've been playing around with a few automated page generator programs to see what they are capable of. These programs allow you to build an entire web site based on keywords. For example, Help Desk, Wifi World and Enterprise Portals were built using Cash Page Builder. Essentially, the software finds similar keywords and proceeds to build many pages containing news feeds and products related to the keyword. It's not a great way to build a... Continue Reading

Over my lifetime, I have seen a handful of Presidents come and go. From my earliest memories of Richard Nixon to our current President, each have brought their own beliefs and personality to the White House. I remember that Ronald Reagan was a man of quiet faith. Jimmy Carter was supposed to have been a born-again Christian, though his failed policies leads me to believe he was listening more to special interest groups than to... Continue Reading

One of the more popular articles on this site has been my review, and the subsequent discussion, of the IBIZ Virtual Keyboard. I received a review unit of the VKB and was led to believe that it was an IBIZ unit. As it turns out, the unit was manufactured by Enterprise Capital in Israel. Each side claims that they have severed ties with the other and it has gotten ugly. It seems that litigation is... Continue Reading