Facebook can be very frustrating. Early on, I accepted every friend request that came my way. I was being social, right? Shortly after hitting my 5000 friend limit, my account was suspended. After creating a bit of a hullaballoo (don't get to use that word very often), my account was re-activated. Then came pages. Now I had a place to send people who wanted to follow me. The numbers quickly grew. But my Facebook stream... Continue Reading

Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Whenever we start work on a new product at InfoMedia, the beginning is always a moment of inspiration. Continue Reading

Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

There are some things that I just can't do. Continue Reading

It's not entirely new and it's not entirely unique. Third-party providers like TwitterAnalyzer and Klout had already been providing some statistical feedback for Twitter for some time. CrowdBooster, a new service, promises to do even more. But the launch of Twitter's own Analytics service is going to change everything. Continue Reading

One of the perennial questions in online marketing is how to get more traffic to your site. Whether you are just starting out, having just launched your site and are now wondering who's going to read it, or have been in the business for awhile and would like to improve your numbers, there is always something you can do to get more readers and site visitors. Here is a laundry list of our favorites. Don't... Continue Reading

If you've been using AdSense for Search, you'll know that last year, Google shut it down. If you wanted to continue to offer your users a search function -- and earn revenue from ad clicks when those users conducted their searches -- you needed to use Google's Custom Search Engine and attach it to your AdSense account. Continue Reading

You've heard the old philosophical riddle "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Raising questions about reality, this question has undoubtedly claimed countless hours of debate in the halls of our colleges and universities. I find it relevant today as I make changes in my business and life. As I pull back from my business, I begin to wonder what would happen... Continue Reading

Still sitting on an idea for a blog without having done anything about it yet? It's probably time to get rolling. Get some hosting, buy the domain, and find a theme you like (we're partial to Socrates), and you're ready to start in on the content. But before you jump in, here are a few things you should be ready for before going live with your new website: Continue Reading

If you have been following this blog for any time, you probably know that it is not like other blogs. I don't have a template or formula for this blog. It is mine and I use it however I want. When I started blogging in 2003, my first entries were about my dog, my family and my travels. I blogged about my political views, current events and films I had recently seen. Then it happened... Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

There is a counter-intuitive truth to monetizing websites and online businesses: the more you give away for free, the more money you tend to make. Sounds crazy, but it has proven to be true time and time again. The reason is that through giving away your knowledge and possibly even products for free, you build customer trust and loyalty and you solidify your brand. Since your readers and fans don't have to worry about you... Continue Reading