Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

(Written by guest contributor Dan Nickerson) In preparation for writing this article I thought I would look for a great quote about learning from your mistakes. You know what...that was a mistake, because honestly there are a ton of them online. They all boil down to one basic principle: You can learn far more from your mistakes than from your successes. Continue Reading

(Written by guest contributor Joel Ownby) Accepting payment online for your products and services sounds like a pretty simple endeavor, and at a low level it is. Understanding what is happening behind the scenes is an entirely different proposition. Understanding the nuts and bolts of payment processing will grant you the ability to provide better customer service, generate more accurate cash flow and projection data, help you to better understand technical issues involving payment processing... Continue Reading

What would you do if you were God? We're talking about the Supreme Being; the Almighty; the Alpha and Omega; the Big Cheese; the Head Honcho; the Man in the Sky. You get the picture. Many of us behave as though we are God. We erroneously think the world revolves around us. Trust me, I've been there before. But if you had all of eternity on your hands and were just hanging out by yourself... Continue Reading

Carpe Diem, goes the phrase. Literally translated "Seize the Day" from Latin, I first became familiar with the term from the film Dead Poets Society. While the film had a depressing twist, I am coming to understand more and more the need to take hold of the moments in our lives. It seems like just yesterday that my son was born. I remember changing that first poopie diaper as though the smell still lingers in... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

I started the day lacing up my running shoes, taking a breath of fresh colorado air, and setting my sights on a new chapter. Today is Day #1 of Project Fit! As I blogged last week, I need to lose approximately forty pounds. On top of that, I would like to become physically fit. And I want to do it without going to extremes. No punitive diets. No beating my body into submission. We've all... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

(Written by guest contributor Loral Langemeier) Have you ever woken up in the middle of the night with such a great business idea that you sprang out of bed and made a mad dash for a pen and paper to write everything down as fast as you could? Continue Reading

Is "change" coming to Wells Fargo Bank? I'm in Henderson, Nevada at Green Valley Ranch preparing to speech at James Malinchak's Millionaire Success Secrets event. The topic for my talk is "How to Get Google to Send You Money", which is about making money with AdSense. As part of my AdSense presentation, I use $50 - $75 in pennies to illustrate how little clicks add up to real money. So every time I visit a... Continue Reading

In the years that I've been an online entrepreneur, I've seen some pretty bizarre times. I remember the days when advertisers were paying crazy sums of money for sending them traffic - far more than the visitors were ever going to spend - and I remember the day too when they figured that out. Continue Reading

(Written by guest contributor Chris Harper) Several weeks ago, we posted an article about the new YouTube Show & Tell channel that highlighted some of the more creative uses of the video giant's site. And now, after watching some of those examples and finding ourselves in need of a new angle to promote our newest iPhone app, I present to you the Sergeant Gun YouTube experience. It's not just a video, it really is an... Continue Reading