Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

It probably isn't easy to get a job with Google. But Tom Vendetta was determined to secure a position with the search engine giant. According to a press release sent out via I-Newswire, this 15-year old boy was hired by Google, and his salary would be placed in a savings account for his future education. Kudos to Tom! Oh, I may have failed to mention this... Continue Reading