(Written by guest contributor Sarah Jane Griesemer) Having an idea, product, video, or marketing plan go viral is something of a holy grail for online marketers. Sure, everyone wants it to happen to them, but how do you do it? What is the magic formula for a successful viral marketing campaign? The answer, unfortunately, is that there isn't one. You know a good viral campaign when you see one, and since by its very definition... Continue Reading

There's a rumor going around. It's growing. It's dangerous. And I think I may have encouraged it. People are starting to believe that Twitter is a sales tool. They see the site as a valuable resource that allows them to broadcast their sales messages and land new deals. Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading