I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

It's not always easy to put yourself out there and develop the online presence that is going to be so essential for the success of your business. If exposing yourself and your ideas to the unwashed Internet masses sounds like a nightmare of privacy concerns and defenselessness, you are definitely not alone. But, counter-intuitive as this may sound, in the end it doesn't have to be about you. Instead of hiding behind your fear, start... Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

It's hard to adequately stress the importance of focus and purpose on your website. Since you are reading the Top One Report, we're going to assume that you have a website, or lots of websites, or are at the very least planning to have a website. We look at a lot of sites here at InfoMedia in our work with entrepreneurs like you. Many times we have opened a site from a customer or associate... Continue Reading

When it comes to social media, it's not the numbers that count. You can have a Facebook page with tens of thousands of fans and a Twitter timeline with millions of followers, but if those people aren't interacting with you, you're not doing a thing. Continue Reading

We've all heard about the death of print media; the death of print and display advertising as we know it. Today's consumers are so savvy that they have become virtually impervious to ads. They can stream their TV without ads, they can listen to satellite radio without ads, and they can spot traditional forms of display ads from a mile away, and subsequently ignore them. Continue Reading

As December was coming to a close, I began to think of how I might help inspire you in the new year. I knew I would write something and post it on January 1st. But it didn't happen. In fact, January first found me uninspired. I was enjoying hanging out at home with my family and doing absolutely nothing. I thought to myself, I'll just write something on the second instead. Guess what? It didn't... Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

You've probably noticed that I'm a big fan of video content. I don't think text is going to disappear from the Web completely but I do think we're going to see more and more video content appearing on the Internet. I also think that users now expect to find clips on the sites they visit. I'm not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube... Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

You've probably noticed that I'm often talking about seminars and conferences. That's not just because I talk at some of them. It's because I think that they're essential stepping stones to online business success. I'd like to believe that's because the information that I and other marketers provide at these seminars is more valuable than magic-encrusted gold dust. As soon as someone takes it home and applies it to their business they immediately become an... Continue Reading