Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

What would you do if you were God? We're talking about the Supreme Being; the Almighty; the Alpha and Omega; the Big Cheese; the Head Honcho; the Man in the Sky. You get the picture. Many of us behave as though we are God. We erroneously think the world revolves around us. Trust me, I've been there before. But if you had all of eternity on your hands and were just hanging out by yourself... Continue Reading

As I travel around our country, I can not help but notice the epidemic of homelessness. There are so many people on the streets of our cities. How many more are there that we DON'T see? We've all encountered homeless people in our cities or towns. My heart goes out to those who don't have a safe place to rest their heads. It's even more heartbreaking when those people are children. I recently had the... Continue Reading

You've come up with a business idea you believe will rock the world. You have built your website... it's so beautiful it brings a tear to your eye. You are the expert in your field and you've got something to say. Now you just need someone to say it to! It's no surprise that the best way to become recognized is to be interviewed by others who want to leverage your expertise for a newspaper... Continue Reading

In this weekly update, you might find me trending a bit towards pop culture. There's just so much to talk about. The title of the entry sandwiches a very serious issue in between two entertaining, yet ultimately meaningless television programs for a reason. That's because the health care discussion (if you can call it that) that has taken place in the United States the past year has been largely void of substance. Instead, the current... Continue Reading

The Colorado state legislature is considering placing a tax on all online ecommerce conducted for state residents. HB-1193, if passed, will have a dramatic affect on affiliate sales of goods and services for those affiliates and merchants conducting business in Colorado. We received a letter from Overstock.com, one of our affiliate partners. You can read this letter along with other relevant information related to this issue on the blog at Colorado Internet Tax Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

It's all your fault. I'm not going to beat about the bush. Nor am I going to try to save your feelings. I'm going to be brutally honest because I think direct is always the best way to go - and because you can handle it. It's all because of you. Continue Reading

In a landmark decision that will be sure to usher in a new world Internet order, a World Wide Web judge has just granted Internet marketing guru and entrepreneur Joel Comm the exclusive trademark rights to the ".com" web address suffix, placing all websites everywhere with a ".com" domain under the jurisdiction and discretion of Joel Comm. The decision came about when Joel Comm successfully sued Al Gore, who had previously laid claim to "inventing... Continue Reading

Here's a campaign ad that goes directly to the heart of this election. Who knows better how to spend YOUR money and run YOUR life? You or Government? We're at a crossroads. I pray we make the right choice. Continue Reading

With all the speculation that John McCain would select Mitt Romney to be his running mate in the 2008 election, I find it rewarding to see that he has chosen far wiser. Alaska Governor Sarah Palin has been thrust into the limelight as McCain has selected her to be his Vice President should he be elected in November. I am very pleased with this selection for a number of reasons. Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

Thor Schrock is catching a lot of heat over his online reality program, The Top Affiliate Challenge. I remember when Thor first told me about his idea for the show. I encouraged him to do it, but I warned him that it would take a miracle to pull off a quality show on a daily basis. When Eric and I produced The Next Internet Millionaire, we filmed for two weeks straight and had a two-week... Continue Reading