I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

Whether you are just starting out in learning the web / mobile app development ropes, or are looking to hire someone to do your development for you, it can be useful to know what basic developer tools there are out there. For the purpose of this article, we define a developer as the following: Someone who writes code for launching a PTA offer, develops an app, or writes software. Developers know the different programming or... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Tim Golen) It's no secret that technology changes faster than most people are comfortable with. In an adoption of Moore's Law, Gerry Butters (former head of Lucent's Optical Networking Group) claims that the amount of data coming out of an optic fiber is doubling every nine months. Since the Internet is held together with these fiber "tubes," it means that new people and resources are coming online at an alarming rate... Continue Reading

(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

When Chitika brought out its Premium units in 2008, it did something unique. And a bit selfish. The company raised its conversion rate by filtering out those users who were least likely to buy. Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

Now that you have your phpBB forum installed on your website, we're going to set everything up. To access the admin panel for your new forum, you need to log in and then click on the Administration Control Panel link found at the bottom of the page. Note: This link will only appear if you are logged in. Continue Reading

(Written by guest contributor Sarah Beek) Meetup.com is the perfect confluence of online social networking and in-person social networking. Social networking websites are great, but they really can't compete with the power of meeting and connecting with someone in person. Actual social networking solidifies relationships and often seals real business deals. That is why we recommend conferences so highly. But if you don't have a couple of grand lying around to attend a conference right... Continue Reading

When it comes to social media, it's not the numbers that count. You can have a Facebook page with tens of thousands of fans and a Twitter timeline with millions of followers, but if those people aren't interacting with you, you're not doing a thing. Continue Reading

(Written by guest contributor Mark Widawer) With so many people getting into online marketing as a way to avoid having a J-O-B, they're wondering exactly what kind of online career they should get into. When they start thinking about ebooks, they often think that maybe it's too late to get into ebook marketing, or that there aren't any good topics left to write about, or that they're not smart enough or expert enough to write... Continue Reading

Many people discover me for the first time through any number of products or services. For some it is my iPhone applications. For others it is my book on making money with Google, The AdSense Code. Then there are those who know me from my sites that focus on affiliate marketing. Still others first found me through my social media presence or books (eg: Twitter Power). Whenever I speak from the stage, people are always... Continue Reading

(Written by guest contributor Andrew Krzysiak) If you're like me and the vast majority of users, you have established your web presence through a combination of sites like Twitter, Facebook, YouTube, LinkedIn, Coroflot. I love these sites because they allow me to interact with my family, friends, coworkers, and other professionals in a way that simply isn't possible on my own website. This realization leaves me wondering, "Why do I need a personal website, and... Continue Reading