Are you aware there are more than 5.3 Billion smartphones and tablet devices being utilized worldwide? It's true. And many of the users are downloading new apps weekly, even.... DAILY. Why? Because it's fun for them, and so they'll be able to access "extra value" from their favorite companies, gurus and small businesses locally and abroad. In fact, this mass interest has begun a brand new "gold rush" for creating Mobile Apps. I should know... Continue Reading

Twitter is powerful. Facebook is a force to be reckoned with. Both are great sources for generating new business. But there is one site that gets the short end of the stick when it comes to social media influence. And if you know how to use it right, you can generate tons of targeted leads for your business. I'm talking about LinkedIn.com. Continue Reading

Part of project planning is knowing when to hold 'em and when to fold 'em, as a wise man once said. No matter how exciting or cool you might think a project is, some of them just don't become as profitable as you would like. It's important to set some boundaries and budget limits at the outset, so that you don't keep pouring money and effort into something that isn't going to go anywhere. Here... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

(Written by guest contributor Ray Edwards) So you've got all these info-products you've bought but never used. Some of them you've never freaking OPENED. Here's a way to get back ALL the money you've invested... and feel immensely good about yourself. This is also a way to recoup your losses if you've gotten caught on the latest guru product treadmill (they're only losses if you fail to do something with them). Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

By now, you are probably already using Facebook, Twitter and YouTube, right? There have been a number of great training materials designed to help you get the most out of these services. But there is one social media site that is frequently overlooked by online marketers... at their own peril! Continue Reading

(Written by guest contributor Chris Harper) Unless you're some super creative genius who's trying to keep your work pure of outside influence (aka a liar), then you're always on the lookout for some new inspiration. Inspiration is a funny thing. It seems to hide itself in different places, waiting for someone to stumble upon it at just the right time. Oftentimes, it's not even where you'd expect to find it. And other times, it seems... Continue Reading

(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

(Written by guest contributor Dan Nickerson) Does it seem like everyone online is making $10,000 per month except for you? Continue Reading

(Written by guest contributor Dan Nickerson) If you asked someone off the street (let's call him Joe Internet) what it costs to start an online business, chances are he would say hundreds, perhaps even thousands of dollars. Those with basic Internet knowledge probably realize it's not that expensive, and most online marketers know you can get started for free. All you need is a Blogger account, AdSense, and the ability to write articles. Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading