Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

Carpe Diem, goes the phrase. Literally translated "Seize the Day" from Latin, I first became familiar with the term from the film Dead Poets Society. While the film had a depressing twist, I am coming to understand more and more the need to take hold of the moments in our lives. It seems like just yesterday that my son was born. I remember changing that first poopie diaper as though the smell still lingers in... Continue Reading

No firm has done more to enable the monetization of the Internet than Google. Its AdSense system has gone through a lot of changes since it launched in 2003, but it's still the backbone of my online business, the channel around which much of my content is built. Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Dan Nickerson) Don't you just hate the word "resolution"? A resolution is a decision to do something or to behave in a certain manner, but I honestly think they should redefine the word to mean "something you plan on breaking." Continue Reading

Every successful company I've ever seen has had two things in common. They've all had great products. No advertising budget, whatever its size, can compete with experience and word-of-mouth. When a company creates garbage, people talk. They don't buy. Companies that don't create great products soon find that they're not selling. Continue Reading

(Written by guest contributor Loral Langemeier) When most people think about the state of the current economy, their first thought is almost never "What a great time to start a business!" But the truth is the timing couldn't be better. Financial freedom is attainable in any economic climate. You just need to know how to fit in and find your angle. Continue Reading

(Written by guest contributor Christopher Guerriero) Everything I Needed to Know to Make Over $200,000/Month in Online Memberships I Learned Cleaning Toilets in the Health Club Business Continue Reading

I've been a fan of The Panera Bread Company for years. They have many tasty menu items that I enjoy. But this winter they introduced a Chicken Bacon Dijon sandwich that quickly became my new favorite. It's a grilled chicken panini with bacon and a sweet honey Dijon dressing. Add a bowl of chicken noodle soup to the deal and I'm a happy man. I walked into the restaurant this week, my appetite anticipating a... Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) In my last article, I introduced The Power of Acceptance, inspired by the following quote: "The most profound choice in life is to either accept things as they exist or to accept the responsibility for changing them." - From The Universal Traveler by Don Koberg and Jim Bagnall Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

(Written by guest contributor Chris Harper) Last week, when faced with a pretty tight deadline and a creative block the size of Rhode Island, I was in serious need of some inspiration. The normal tricks of getting out of my office or getting hopped up on caffeine and sugar were useless. So when it looked like all was lost, I popped open my iTunes library and started looking for the perfect song that would carry... Continue Reading