I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

What would you do if you were God? We're talking about the Supreme Being; the Almighty; the Alpha and Omega; the Big Cheese; the Head Honcho; the Man in the Sky. You get the picture. Many of us behave as though we are God. We erroneously think the world revolves around us. Trust me, I've been there before. But if you had all of eternity on your hands and were just hanging out by yourself... Continue Reading

I'm trying to blog regularly for a number of reasons. First, it keeps me sharp. Blogging on a regular basis makes me think about things that are important to me. Second, it allows me to share with others. Whether or not you agree with what I say, think, feel or believe, my articles are an extension of my self. Third, it keeps my blog healthy with the search engines. Google and the other engines like... Continue Reading

Warning: What you are about to read is highly controversial. It is literally laced with controversy. Controversy is oozing out of its very pores. Unless you are prepared to be challenged to the core, you should probably stop reading now. Otherwise, I hope you are sitting down. Things are about to get interesting... Continue Reading

Here is a tale of two websites. Website #1 is beautifully designed. It has fabulous content. People visit it each day and enjoy what read. Sometimes they come back, sometimes they don't. But the website owner has absolutely no way of knowing who these people are or what they want. And he has no way of monetizing his visitors. They come, they eat, they leave, so to speak. Website #2 is equally beautiful. It also... Continue Reading

When people dream about ditching the J.O.B. and working for themselves, they tend to focus on the good things. They see themselves taking time off whenever they want. They imagine themselves commuting from the main bedroom to the spare bedroom. They love the fact that their future is in their own hands. Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

Twitter is simple stuff. It's powerful stuff, but it's not complicated. Just tell people what you're doing or thinking, keep them informed and a part of your life and your business, be you, and you should find that you're building both a following and a community. Continue Reading

I've been an Amazon.com Associate since the beginning. I'm not sure when they started their program, but it's been over ten years that I've promoted Amazon's products and services. Imagine my surprise when I received an email from Andrea, an Associates Account Specialist (is that for people who can't get jobs with the post office? I'm kidding.. relax...), that informed me my account was being closed. First of all, let me say this. I am... Continue Reading

Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to be content creators as well. That's a very specialized job and because it's at the heart of what makes a... Continue Reading

I said I was going to go into silent mode regarding our sales, but so many people have asked me what happened through Christmas Day that I have decided to release stats just one more time. We left off December 23rd with stats current from our release date on 12/12 through 12/22. Everyone is curious about what happened next. You may be shocked. I know I was when I saw the numbers. Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

Can I be honest with you? I have written the first few lines of this entry several times and I just can't seem to find the words to tell you what I want to tell you today. The fact is... I'm so freakin' excited about something I just came across that I couldn't wait to share it with you! Continue Reading