(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

I'm going to try something new. Typically, I write articles designed to inspire or educate. Occasionally I'll discuss a product or service I think you'll find valuable. And from time to time I share a little bit of my own life with you. I have an idea for a weekly "roundup" of sorts that I'll use to discuss things that are happening with me, my business, in the industry or whatever else crosses my mind... Continue Reading

We've all had the experience of searching for something and landing on web pages where the content was obviously written with a focus on keywords and maybe length, and not much else. While that tactic obviously worked well enough to get you there, it certainly doesn't mean you will stay. So how do you make sure that your own web content is meaty enough to get people to keep reading, and hopefully coming back... Continue Reading

Internet marketing isn't about technology. It's never been about technology. The computers and the Internet, the multimedia uploads, webinars and ebooks are all just a means to an end. They're tools for transferring information from one place to another. The revolution that has allowed us to build online businesses, even from our living rooms, garages and bedrooms, isn't a technological revolution. We've just enjoyed the benefits of those changes. It's a community revolution. Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

I need to back up a bit because I left out Sunday from my journal. On Sunday, I spoke at Chris Howard's "Ultimate Wealth Symposium" on the grounds of the Sydney Olympic Park. I had a fantastic time sharing my story with 800 or so people. I've got to say, the Aussies are a bit difficult to get moving, but I think everyone had a good time and learned a thing or two. I also... Continue Reading

I am currently in the Nation's Capitol for an Internet marketing conference and I am the victim of a crime, even a felony. It happened while I slept. I was robbed and left for naked... and didn't even know it until late in the afternoon. Amazingly, there isn't a bruise on my body. Nor have I lost any material possessions. So what happened? Read on... Continue Reading

I remember when I bought my first DVD player, many years ago. I instantly fell in love with the high quality audio and video that came from the DVD. And I also loved the "special feature" aspect that DVDs allowed... deleted scenes, out-takes, behind the scenes documentaries, etc. I've got a DVD collection featuring over 750 discs to date. Now I just need time to watch them! And speaking of DVDs, my friend Russell Brunson... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

I am blogging from Chicago O'Hare International Airport, where I am my family are awaiting an 8:55 pm departure to Oklahoma City. We've been here since 1 pm and our first flight was cancelled. With bad weather in Chicago and OKC, I'm not sure we're going to make it home tonight at all. Such is life, right? So I thought I'd make the best use of my time and write for a bit. In particular... Continue Reading

On the road again... Just can't wait to be on the road again... ... that is as long as I am either on vacation with my family or traveling to a seminar! And that's what I am doing tomorrow... heading to Philadelphia for Ken McArthur's JV Alert Live seminar, where I will be joining other speakers and attendees for three days of intense learning, brainstorming and networking. I absolutely love going to seminars. Want to... Continue Reading

I'm heading to Charlotte, North Carolina this coming weekend for Robert Puddy's Focus 4 the Future Seminar. I'm speaking at this 2-day seminar designed to help people build profitable web sites. I'll be teaching alongside of some of the best-known names in Internet marketing, including Mike Filsaime, Craig Perrine and Gary Ambrose. It's going to a fantastic event, so try to attend if you are in the area. Continue Reading

In a move that has brought criticism from both sides of the political aisle, President Bush has nominated White House lead counsel, Harriet Miers, to the highest court in the land. Though Ms. Miers has no paper trail related to judicial decisions (as she is not a judge), she does appear to be a pro-life Christian, and one with definitive views towards the Constitution. Continue Reading

The music world rocked this weekend as Bob Geldof's 20-year follow up to Live Aid pulled together the largest gathering of musicians across the globe than ever before. The cause was to rally around the richest nations, petitioning them to bring an end to poverty. I haven't seen much of the concerts, but am heading AOL to check out the Pink Floyd reunion. What do YOU think? Will the largest live concert ever make any... Continue Reading