When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

It's been over two years since Apple approved iFart Mobile for sale in the iTunes appstore. During that time, iFart has become the defacto novelty app. Even after all this time, iFart finds its way into headlines again and again. I recently shared that I am changing my business model. In order to focus on my new efforts, I have decided it is time to sell some of my existing properties. I have already sold... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

(Written by guest contributor Jared Newgent) We've all heard it, and we all know about it, but what is it really and what is it really doing? Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

We are living in challenging times. If you are not feeling the economic pinch, you at least know others who are. Some blame the politicians, both Republicans and Democrats. Others blame the legal system. And many wag their finger at corporations who have failed to serve the customer in lieu of their own desire to become wealthy. Regardless, the end result is that unemployment is up and more people are having a difficult time making... Continue Reading

WARNING: This series of posts may be hazardous to your preconceived notions of how to make money online. Reading it may save you thousands of dollars in pipe dreams and cause you to focus on the single most important aspect of running an Internet business. If you suffer from A.D.S. (Acute Denial Syndrome) or insist on believing that buying another product or service is the magic bullet that will cure all your financial ills, these... Continue Reading

It's amazing! It's stupendous! It's spectacular! If you have it, you will become more handsome, popular, healthy, fit, wealthy, wise and able to bowl a perfect game. Your golf swing will equal that of Tiger Woods', you'll be able to get any girl (or guy) that you want, and your bank account will fill itself overnight. How could you ever live without it? Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

Everyone was talking about the Beijing 2008 Olympics this summer. Phelps and others stole the headlines with victory after victory. However, in the midst of this global competition, another competition was completely ignored by the mainstream media. It is now my pleasure to bring you exclusive coverage of the InfoMedia, Inc. First Annual Flying Monkey Office Olympics. The sporting world will never be the same... Continue Reading

Today's show featuring special guest, Google AdWords expert, Simon Leung. Along with Dan Nickerson, we discuss AdWords tips, present a top ten list of bad AdWords headlines, talk about Joel's travels to California and we make the monkey fly... again. Check out this episode! Continue Reading

What are people talking about when they talk about RSS feeds? Let me make it simple. In fact, let me make it REAL simple. RSS stands for "really simple syndication". Basically, it is a format for distributing and gathering content from various sources across the web. This can include newspapers, magazines and ablogs. Using something called a "news reader", you can monitor headlines and summaries from many of your favorite sources without having to go... Continue Reading