While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

I recently enjoyed a meal with my daughter at Hu Hot Mongolian Grill in Fort Collins. It's our favorite place to enjoy build-your-own stir fry. Very tasty. As we were leaving the table, I heard my name called out. "Joel"... I turned around to a gentlemen looking at me. I didn't recognize him so I am scanning the recesses of my brain very rapidly to try to recall where I know him from. As it... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

If you're experiencing a bit of sticker shock when it comes to your software needs, don't fret. Even if you are just getting started, you don't have to drop loads of cash on software right off the bat. Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

(Written by guest contributor Jared Newgent) We have all heard of them, and we all know how important it is to keep our computers free from viruses. But what exactly is a computer virus and how does it work? Continue Reading

While viewing my Twitter stream, I encountered a tweet from an associate that included an expletive. We're talking the F-bomb. I've heard this person speak before and I was reminded of how often he cursed in a keynote before thousands of people. While I have great respect for this indivdual and what he has accomplished, I couldn't help but wonder if he knew how much of his audience he was alienating. I put out a... Continue Reading

The Internet playing field is up for grabs with a few key players vying for positioning. Bing is gunning for Google. Twitter is gunning for Facebook. And Google is gunning for... well, everyone. Google has attempted to gain market share in the social media space in the past. Orkut never caught on in the United States, though I hear it does well in some countries. And Google Wave is interesting, but not easily accessible for... Continue Reading