I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Someone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please... Continue Reading

"Feeling gratitude and not expressing it is like wrapping a present and not giving it." - William Arthur Ward How often do we gripe about the way things are in the world? How often do we complain about bad things that have happened to us? And how often do we lament that things in our lives should be different? If you are anything like me, the answer is likely to be "way too often." The... Continue Reading

There is a counter-intuitive truth to monetizing websites and online businesses: the more you give away for free, the more money you tend to make. Sounds crazy, but it has proven to be true time and time again. The reason is that through giving away your knowledge and possibly even products for free, you build customer trust and loyalty and you solidify your brand. Since your readers and fans don't have to worry about you... Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Joel Ownby) The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher - The individual or... Continue Reading

(Written by guest contributor Stephen Pierce) Which one of these results would you love to have? Continue Reading

(Written by guest contributor Brian Means) Attending conferences is a great thing to do for your business. However, it's easy to get in the bad habit of over-commitment, attending too many conferences when you don't even have a solid game plan for attending one. Too many people do not have a clear end in mind when attending conferences. You need to create a strategy for your conference season. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

Do you have your cell phone handy? Stop what you are doing and go get it because I want to show you something very cool. I am going to give you a look into the future... the very NEAR future. In fact once you begin to understand the possibilities of what I am going to demonstrate, you are going to be excited! And it is going to keep you awake tonight. But it's going to... Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading