Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

Email lists are arguably an online marketer's best friend. They provide direct lines of communication to people who have already given you a vote of confidence, either by opting in to receive your updates, purchasing a product from you, or both. So how do you get a great email list if you are just starting out? And if you have been in the online business for awhile, how do you build yours and grow it... Continue Reading

Have you ever gotten your car stuck in a ditch? Your rear tires desperately try to find traction only to spin deeper and deeper into the mud. The more you step on the gas, the worse your situation becomes. And now you are spraying mud everywhere. It can even end up on other people and their vehicles. You can keep trying to get out of the ditch. Or you can realize that what you are... Continue Reading

If you look around at successful online businesses, you will see many things that they all have in common. Maybe they have a good design, have a well-written blog, convincing sales pages, or some combination of these and other characteristics. But many successful sites an businesses share another characteristic: they know and take advantage of the power of a unique business idea. Because let's face it, you can have all the other pieces in place... Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

Who did you vote for to be President? Do you watch Lost? When was the last time you went to church? Who has the best french fries? What's with all the questions? Continue Reading

WordPress and AdSense can be a little tricky, especially when you account for how much things can change with every new theme. We are going to show you a fool-proof way to get your AdSense code into your WordPress blog. (If you are looking for a really fool-proof way, check out the Socrates Theme, which comes with AdSense already built in.) Some of you will already know an easier way. The problem is, those easy... Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading

Okay, so you have your forum up and running. You even have a topic or two in your forum, but how does it look? In this tutorial, I am going to walk you through the process of installing a theme. It should be pointed out that phpBB hasn't decided if these style effects are called themes or styles. It seems that when looking for one to download, you want a style, but once it is... Continue Reading

Okay, so you have your forum up and running. You even have a topic or two in your forum, but how does it look? In this tutorial, I am going to walk you through the process of installing a theme. It should be pointed out that phpBB hasn't decided if these style effects are called themes or styles. It seems that when looking for one to download, you want a style, but once it is... Continue Reading

(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading