Have you ever thought of launching an online business to be a lot like running a race, but with plenty of hurdles in the way? I did an interview today and the person asking me questions wanted to know what the biggest hurdle is that people face when running an online business. Is it search engine optimization? Is it social media? Is it product development? I laughed and replied that none of those were the... Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

The people behind Twitter were incredibly lucky. They weren't lucky because they had a great idea. They weren't even lucky that no one else had thought of their idea before them. They were lucky that the system took just two weeks to build. My staff and I get together for regular brainstorming sessions. We toss out ideas left, right and center. By the time we walk out of that room, we've got a white board... Continue Reading

Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

It's Sunday and I'm getting ready to head to church with my family... so I'll be brief. In fact, I usually don't mail on Sundays, but it is to your benefit that I do so today. I'm going to let you in on a little secret that can put cash in your pocket today. Continue Reading