Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

The critics are all over the map on this one. MetaCritic has opinions ranging from 20 to 80 (out of possible 100). I give it a solid 80. Here's why. Bruce is a story of faith. It is a journey of coming out of darkness into the light. It paints a wonderful picture of prayer as a vital means for communing with God, and most certainly causes people to reflect on their own relationship with... Continue Reading