Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading