Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

There is a new job description out there, one that probably wasn't around when your grandfather was crafting his career: life coach. What exactly is a life coach, and why would you need one? First of all, the term is somewhat fluid. You can call it what you will, but a life coach, mentor, personal consultant, etc. is someone who helps you with some aspect of your life that you can't quite see clearly and... Continue Reading

Failure. The word is laced with negative connotations. That's why I think failure gets a bum rap. Failing at something is not necessarily a bad thing. It just means you are trying. And it means you have found a way to not succeed. Thomas Edison went through thousands of experiments before his first lightbulb was illuminated. Ben Franklin is quoted as stating, "I didn't fail the test, I just found one hundred ways to do... Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

(Written by guest contributor Ray Edwards) So you've got all these info-products you've bought but never used. Some of them you've never freaking OPENED. Here's a way to get back ALL the money you've invested... and feel immensely good about yourself. This is also a way to recoup your losses if you've gotten caught on the latest guru product treadmill (they're only losses if you fail to do something with them). Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

Have you ever thought of launching an online business to be a lot like running a race, but with plenty of hurdles in the way? I did an interview today and the person asking me questions wanted to know what the biggest hurdle is that people face when running an online business. Is it search engine optimization? Is it social media? Is it product development? I laughed and replied that none of those were the... Continue Reading

(Written by guest contributor Tim Golen) In my line of work, I get asked a lot about what the difference is between mobile application development and mobile web development. Instead of just responding to a bunch of emails, I thought it best to write an article about it. Continue Reading

If I were to ask for a show of hands on how people have used the Internet in the past seven days, it would reveal some very interesting data. A small percentage of people would say they participated in some form of online entertainment. A greater number would confirm they had interacted on a chat room or message board. Still more would raise their hands when asked if they did any online shopping. Continue Reading

You know, writing and launching a book is a lot like welcoming a new family member. It takes time, planning and then there is the anticipation. Finally, the moment arrives. Well, that moment is here... Today is the official launch of my new book! Over the years I've released a number of books. Continue Reading

(Written by guest contributor Andrew Albritton) There are thousands of advertisers looking for good-fit publishers to not just promote but successfully generate leads and sales on a pay-for-performance basis. Unfortunately for the advertisers, they are outnumbered by publishers actively generating considerable commissions. Not unlike The Dating Game, attracting and successfully courting top publishers is not as easy as it sounds. In working with many advertisers on a regular basis and being approached by many more... Continue Reading

Mobile marketing is a new trend that is often misunderstood by business owners. Do you own a business and wonder how you could use mobile marketing to your advantage? Check out the following ideas. Continue Reading