It's hard to believe that I have been in the AdSense program since its inception in June 2003. In that time, I have generated a substantial passive income by placing AdSense code on my pages. And I have enjoyed writing training materials that have helped others make money with AdSense. But one of the most frequently asked questions that comes my way centers on what percentage of each click Google pays to the AdSense publisher... Continue Reading

A lot of people were surprised at the success of iFart Mobile. Apple had brought out this incredible device - a phone that was a computer and a camera and could do just about anything except make coffee and add the sugar. Continue Reading

It happens at least two or three times a week. I'll check my tweets to see who's talking to me and I'll spot it. Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

A couple of years ago in 2007, Google, IBM, and others set out on a large-scale cloud computing project. By mid-2008, Gartner, from Gartner.com, saw an opportunity for cloud computing to "shape the relationship among consumers of IT services, those who use IT services, and those who sell them," and observed that "organizations are switching from company-owned hardware and software assets to per-use, service-based models" so that the "projected shift to cloud computing... Continue Reading

Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading