I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

If you have spent any time at all in the Internet marketing space, you are bound to be invited to become an affiliate for someone's product or service. However, in all likelihood the invitation will come in the form of "Would you like to JV with me?" JV is short for joint venture. And that is NOT what you are being invited to do. It's my hope that a few marketers will read this and... Continue Reading

I'm not a very good cook, so I tend to eat out a lot. I don't do a lot of fancy dining, but it's not unusual to find me and my family at a national chain or local diner. My experiences as a patron of restaurants has helped clarify what I believe makes a good waiter and what makes a bad waiter. Waiting tables is a difficult job. Hectic kitchens... unruly customers... angry cooks... wrong... Continue Reading

When Google launched Wave back in 2009, it was met with a mixture of head-scratching and hand-raising. Because it was invitation-only, there was huge demand from people who wanted to try it out. (Invitations were even said to have sold on eBay for $70 each). But people -- both those who had tried it out and those who wanted to -- wondered what it was for. Continue Reading

The biggest mistake that people make when they start using Twitter is to look at the numbers. They see the figure under the followers link and they believe that the bigger the number, the more successful the twitterer. Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

The world is changing. But you don't need me to tell you that. The Internet of today is a far cry from the one I launched my first site on fifteen years ago. Technology has made major advances, meeting needs of many, and exposing other needs yet to be met. Just in the past few years, the way we market products and services online has changed. Continue Reading

How did Facebook ever get to be so big? Honestly, the site is chock full 'o so much garbage that it has become the new MySpace. But beyond all the stupid vampire and zombie games, there is a solid social media site that can be useful for businesses. For over a year, I have peaked at my 5000 friend limit. However, people close their accounts or unfriend me from time to time. So I've always... Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading

We knew it would happen. It always happens. Not long after Twitter's popularity hit the stratosphere, the spammers began swarming. Now direct messages boxes are packed with Mafia invitations, follower lists have been infiltrated by pornbots, and I had to put up with dozens of impostors trading on my name before my verified account was able to show who's really me. Whenever something gets big and successful on the Internet, you can bet that there... Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading