I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

When Google launched Wave back in 2009, it was met with a mixture of head-scratching and hand-raising. Because it was invitation-only, there was huge demand from people who wanted to try it out. (Invitations were even said to have sold on eBay for $70 each). But people -- both those who had tried it out and those who wanted to -- wondered what it was for. Continue Reading

The biggest mistake that people make when they start using Twitter is to look at the numbers. They see the figure under the followers link and they believe that the bigger the number, the more successful the twitterer. Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

We knew it would happen. It always happens. Not long after Twitter's popularity hit the stratosphere, the spammers began swarming. Now direct messages boxes are packed with Mafia invitations, follower lists have been infiltrated by pornbots, and I had to put up with dozens of impostors trading on my name before my verified account was able to show who's really me. Whenever something gets big and successful on the Internet, you can bet that there... Continue Reading

I am finding Facebook to be a great tool for networking and connecting with people. Since I started using last fall, I have connected with old friends, family members, new associates and some pretty big names. With Facebook, you can make contact with people who might otherwise be very difficult to reach. I've added over 1000 friends, started a handful of groups and have discovered how to post items so others can see what I... Continue Reading

Facebook. The first time I heard about this site had to be over a year ago. I was told it was a social networking site for college students, so I didn't give it much of a look. After all, I've been out of college for many years. (I won't tell you how many!) But about a month or so ago I started receiving invitations to use facebook from some friends and associates of mine. Hmmm... Continue Reading