You've made your website, done the SEO, created content that people like and optimized your ad systems. You're getting visitors, those visitors are clicking the ads and your site is finally making some serious revenue. So what do you do now? Continue Reading

First of all, I want to wish all my family, friends and associates in the United States a very Happy Thanksgiving. I'm sure it will be filled with lots of fun, bonding and good food. I may have to put a couple pounds back on today. Now, what's with this Green Friday thing? As you know, the Friday after Thanksgiving is typically known as Black Friday. It's the day that people camp out in line... Continue Reading

Providing your audience, customers, and potential customers with free, valuable information is a cornerstone of running an online business. If you give enough stuff away for free, and make sure that that stuff is high-quality and indicative of your high standards, then enough people are going to want to pay you to get to the rest of what you know that you will be able to make a nice living from your online income. One... Continue Reading

Every few years we're told that the music industry is finished as some new technology moves faster than the record labels. And every few years we're told that marketing through email is over as viruses and spam fill inboxes. Continue Reading

(Written by guest contributor Tim Golen) Twitter grows more popular each and every day and more and more users are discovering it and putting it to use. Since the beginning, Twitter has struggled to meet this demand and it has been a big challenge for them to not only meet the current demand that their users have, but also to provide additional value to those users. One of the reasons that I have been reluctant... Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Jared Newgent) In measuring traffic, there are numerous classifications for the type of traffic that is measured. Traffic can have many names for the same classification depending on where the info is gleaned from. To avoid confusion, instead of using terms interchangeably, I will be using the terms that Google has used in their documentation for AdWords, AdSense, and Analytics. One such classification is Unique Clicks. What is determined as a... Continue Reading

Joel. It's not a common name. In fact, it is the 280th most common first name. The Old Testament contains a book of Joel. He is referenced as one of twelve Minor Prophets. The word "minor" has to do with the length of the book, not implying that Joel was a small guy or that his prophecies were in any way less significant. I mean, let's face it... a Word from God is a Word... Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

When big companies first picked up on Twitter, many got it wrong. They used the company logo as their avatar, broadcast their ads and offers, ignored the people replying to them and didn't follow anyone who wasn't part of the company. They acted like giant firms using Twitter as a giant billboard. Continue Reading

When it comes to social media, it's not the numbers that count. You can have a Facebook page with tens of thousands of fans and a Twitter timeline with millions of followers, but if those people aren't interacting with you, you're not doing a thing. Continue Reading

(Written by guest contributor Andrew Krzysiak) Web design is like most things in life: just when you think you have it all figured out...you're wrong. Many of the web design beliefs we have held for years are no longer applicable. Here are three design myths that may surprise you. Continue Reading

(Written by guest contributor Chris Harper) If you've been making videos for any length of time, then you probably know that the video files on your computer can quickly take over your hard drive. That's why it's a good idea to have a file system in place that can help you organize the files into something you can actually work with. File organization can vary a lot from person to person, but I want to... Continue Reading

We've all had the experience of searching for something and landing on web pages where the content was obviously written with a focus on keywords and maybe length, and not much else. While that tactic obviously worked well enough to get you there, it certainly doesn't mean you will stay. So how do you make sure that your own web content is meaty enough to get people to keep reading, and hopefully coming back... Continue Reading