I remember the first time I encountered an "easy button" at Staples. Push the big red button with the word "easy" printed on it and the family "That was easy" voice was played. I loved it and had to have one. A couple years ago I came up with an idea for another button which I thought would have great appeal to business people around the world. A green button with a dollar sign on... Continue Reading

Twitter is powerful. Facebook is a force to be reckoned with. Both are great sources for generating new business. But there is one site that gets the short end of the stick when it comes to social media influence. And if you know how to use it right, you can generate tons of targeted leads for your business. I'm talking about LinkedIn.com. Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Can you imagine using the word "blog" ten years ago? Very few people would have had any idea what you were talking about. The word doesn't really roll of your tongue. Today, almost everyone knows what a blog is. And millions of people have their own blog. Blogging is a great form of self-expression. But it's also a great way to generate some revenue online. The biggest problem many bloggers have is getting started with... Continue Reading

It doesn't seem that long ago that forty-eight people made the journey to Denver for our exclusive 3-day live seminar, Elevate. For those three days, our guests had the privilege of learning how to build a successful online business from me and my team. It was a top-notch event packed with first-rate content. We've received nothing but high praise for providing people with the keys for creating a legitimate online business. From defining your perfect... Continue Reading

I'm pretty happy with the revenues the ad units on my websites generate every month. I'd be a lot happier though with the revenues that Richard Rosenblatt's websites receive every month. Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

Recently I was sent a link promoting a new Wordpress theme designed just for affiliate marketers and people wanting to build niche sites. Being the creator of the Socrates Theme, I had to take a look. Sure enough. Here come the copycats. I continue to be amazed at the utter lack of creativity in people who pass themselves off as "experts." Not only is the headline and a bunch of the copy on this new... Continue Reading

As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person... Continue Reading

(Written by guest contributor Tim Golen) Twitter grows more popular each and every day and more and more users are discovering it and putting it to use. Since the beginning, Twitter has struggled to meet this demand and it has been a big challenge for them to not only meet the current demand that their users have, but also to provide additional value to those users. One of the reasons that I have been reluctant... Continue Reading

(Written by guest contributor Ray Edwards) Have you ever noticed that over the years, you tend to do pretty much the same things? If you're a reader, you remain one; if you're a writer, you tend to write; if you're a procrastinator, you tend to keep procrastinating, and so forth. Continue Reading

(Written by guest contributor Tim Golen) There was once a man who built his house on sand and one who built his house on a rock. The winds came, the rain fell, and the streams rose. Once the storm was over, the house that was built upon the rock was left standing and the one that was built on sand was washed away. Continue Reading