Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

With all the distractions of modern life, it can seem as though there just aren't enough hours in the day to get everything done that you want to do. In reality, you just need to use your time better and learn how to work more effectively. The old adage that time is money is true only up to a point. The truth is that you can always find ways to get back money that you've... Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

I have to warn you now. This entry is not going to be pretty. But someone has got to say something. Anyone? Anyone? Bueller? Fine... sigh... I'll do it. Continue Reading

Nickelmania strikes again! Right, I know. What the heck is Nickel-Mania? It's the brain child of Gary Ambrose. Basically, Gary releases one of his tremendous products and starts the price at a nickel. That's just five cents! And with each person that purchases, the price of the product goes up a little bit at a time. Continue Reading

You already know that ad units placed above the fold tend to get the most clicks. But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page? That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page. The problem comes when you start optimizing. Continue Reading

It was just like any other day. I booted up my computer and started to check on my web sites. And as happens from time to time, my sites were not coming up quickly or at all. My first thought is that a server is down. I test another server and see that it is not communicating either. Now I start thinking my T1 to the office is down. So I apply the test to... Continue Reading