I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

My name is Garrett. I live in a fantasy world that is a cross between a Victorian society and the Middle Ages, with a dose of Steampunk technology tossed in for good measure. You don't see me because I operate out of the shadows. I stealthily make my way in and out of places and across the rooftops of the city, making off with treasure and whatever goods I can find. The only evidence you... Continue Reading

Have you been putting off starting your online business because you can't decide what kind of business to start? If deciding on which direction to take with your online business feels like trying to map the desert, you need to list out some of the more obvious possibilities and then pick one. It's time to get moving. One of the first steps to getting going is to take some time to outline a rough business... Continue Reading

(Written by guest contributor Loral Langemeier) It's time to have a conversation about rethinking your plans for your financial future. How do you revisit wealth building to put new cash in your pocket since you've gone through a prolonged period of financial turbulence? Let's get that conversation going now, because... Continue Reading

I'm not a very good cook, so I tend to eat out a lot. I don't do a lot of fancy dining, but it's not unusual to find me and my family at a national chain or local diner. My experiences as a patron of restaurants has helped clarify what I believe makes a good waiter and what makes a bad waiter. Waiting tables is a difficult job. Hectic kitchens... unruly customers... angry cooks... wrong... Continue Reading

Is "change" coming to Wells Fargo Bank? I'm in Henderson, Nevada at Green Valley Ranch preparing to speech at James Malinchak's Millionaire Success Secrets event. The topic for my talk is "How to Get Google to Send You Money", which is about making money with AdSense. As part of my AdSense presentation, I use $50 - $75 in pennies to illustrate how little clicks add up to real money. So every time I visit a... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Joel Ownby) Contactless payments are certainly the wave of the future. They're already a huge trend in Europe and Asia. Contactless payments are poised to revolutionize commerce in the United States. Many of the largest chains have already adopted cashless payment systems and many "touch and go" devices are now available from the largest merchants, credit card companies, and mobile telecommunication service providers. Wikipedia has the following to say about contactless... Continue Reading

(Written by guest contributor Loral Langemeier) In times of economic uncertainty, people tend to reexamine their relationship with money. Those who are avid wealth builders make necessary adjustments to maintain their lifestyle and stay above water. For those caught in a "make /spend" cycle, these can be very scary times indeed, splashing about without a life preserver. If you're making bad choices with money, now is the time to evaluate your situation. You and I... Continue Reading

(Written by guest contributor Loral Langemeier) In times of economic uncertainty, people tend to reexamine their relationship with money. Those who are avid wealth builders make necessary adjustments to maintain their lifestyle and stay above water. For those caught in a "make /spend" cycle, these can be very scary times indeed, splashing about without a life preserver. If you're making bad choices with money, now is the time to evaluate your situation. You and I... Continue Reading

(Written by guest contributor Andrew Albritton) No, it doesn't have anything to do with armed agents kicking down doors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and doing a SWOT analysis on your business is an essential step in the process of branding and marketing your product or service. It also helps you come up with business strategies. SWOT analyses help you to identify and capitalize on your strengths, and they can help... Continue Reading

So you've hopped on the bandwagon and set up a Facebook and Twitter account for your business. Congratulations! You have officially arrived at the cocktail party that is the 21st century. But there remains plenty to do. You can't just hide in the corner nursing your drink. You have to get out there and establish a presence, and in order to do that you're going to need a plan. Here are five steps to... Continue Reading

Social media is a revolution in marketing. It allows businesses to identify their most important leads, understand what interests them the most, and talk to them en masse while still making each person feel like an individual. If that sounds like the kind of thing that a good speaker does, there's a good reason for that. Social media and conferences have a great deal in common. Social media marketing doesn't deliver the kind of depth... Continue Reading