Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Despite what the doomsayers would have you believe, there is plenty of opportunity to conduct business online. However, there is a big difference between trying to make money online and running a business online. The make money online pitch has unfortunately become synonymous with "get rich quick." The mentality is that you simply create a product and make money selling it. That's NOT building a business. That's trying to make a few bucks. Maybe it... Continue Reading

I receive a lot of feedback from people who have read my books and used my information products. Much of that feedback is positive. There's nothing better than reading an email from someone who's doubled their AdSense income after reading my book or picked up more clients after using Twitter. It lets me feel like I'm really making a difference. Continue Reading

A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

Email lists are arguably an online marketer's best friend. They provide direct lines of communication to people who have already given you a vote of confidence, either by opting in to receive your updates, purchasing a product from you, or both. So how do you get a great email list if you are just starting out? And if you have been in the online business for awhile, how do you build yours and grow it... Continue Reading

(Written by guest contributor Dan Nickerson) In preparation for writing this article I thought I would look for a great quote about learning from your mistakes. You know what...that was a mistake, because honestly there are a ton of them online. They all boil down to one basic principle: You can learn far more from your mistakes than from your successes. Continue Reading

The Internet now contains over 124 million websites. They cover every topic you can imagine, many that you would never have imagined, and some that you would never want to imagine. Continue Reading

Someone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please... Continue Reading

Coca Cola calls itself "The Real Thing." Rappers tell each to "keep it real." Teenagers are told to "be true" to themselves. Continue Reading

I've been using email for a very long time. I think my first email address was an AOL.com address from version 1.0 of their software. Since that time I have had multiple email addresses. I no longer use the AOL.com address, but it is still active! I have two primary email accounts that I use today. One of them is my corporate account and the other is my personal account. Both addresses have become inundated... Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

Recently I was sent a link promoting a new Wordpress theme designed just for affiliate marketers and people wanting to build niche sites. Being the creator of the Socrates Theme, I had to take a look. Sure enough. Here come the copycats. I continue to be amazed at the utter lack of creativity in people who pass themselves off as "experts." Not only is the headline and a bunch of the copy on this new... Continue Reading