(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

I am blogging from Chicago O'Hare International Airport, where I am my family are awaiting an 8:55 pm departure to Oklahoma City. We've been here since 1 pm and our first flight was cancelled. With bad weather in Chicago and OKC, I'm not sure we're going to make it home tonight at all. Such is life, right? So I thought I'd make the best use of my time and write for a bit. In particular... Continue Reading

I am so exhausted after today! We walked the "Freedom Trail" in Boston with our friends Ro and Kyle. Starting at the Bostom Common (the first public park in the U.S.) and ending up at the Bunker Hill monument, the Freedom Trail meandered, twisted and turned for over two miles through over a dozen historical sites that captured the essence of the struggle for our Nation's Independence. We started by driving to the mass transit... Continue Reading