(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

Pretty Link is a great WordPress plugin that provides an alternative to the other link shortening services out there. Like some of them, it helps you to shorten unwieldy URLs like affiliate links while also providing tracking, but Pretty Link takes things a step further and makes your links, well, pretty. And since the way it does this is by allowing you to use your existing domain name, it provides a nice little extra brand... Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

You asked. I answered. You have made it clear that you want direct answers on a number of topics related to Internet marketing, AdSense, list building, advertising, joint ventures, affiliate programs and any number of other topics under the sun. I believe that video is the wave of the future, and I intend to use it to its maximum potential. That's why I am pleased to announce the launch of AskJoelComm.com, a video-based blog designed... Continue Reading

When I give talks explaining how people can use AdSense to earn high revenues, I focus on some very specific strategies. I do the same in my book. I explain which ad formats work best, discuss where to put them, how to blend them into the page and how to influence the ads that appear so that you can make sure you’re always earning the highest revenues possible. Continue Reading

After many months of exploring the huge world of Azeroth, Riathamus, my human warrior, has reached level 60 of World of Warcraft. I have seen every region, visited virtually every nook and cranny and encountered hundreds (thousands?) of baddies. I have upgraded my weapons, my armor and my skills close to the maximum. So now what? My interest level has declined exponentially. It's been a fantastic journey from newbie at the Northshire Cathedral. I must... Continue Reading

Want to know how to make money with Google Adsense? I am going to be sharing my secrets in an EXCLUSIVE FREE Teleseminar hosted by Ezine Marketing Expert, Christopher Knight. The live teleseminar is scheduled for Tuesday, March 22nd, 2005 at 7 pm CST. If you have a web site, you'll want to sign up for this FREE live event that will cover: An overview of why Adsense can work for your site Who typically... Continue Reading