It's not entirely new and it's not entirely unique. Third-party providers like TwitterAnalyzer and Klout had already been providing some statistical feedback for Twitter for some time. CrowdBooster, a new service, promises to do even more. But the launch of Twitter's own Analytics service is going to change everything. Continue Reading

My name is Garrett. I live in a fantasy world that is a cross between a Victorian society and the Middle Ages, with a dose of Steampunk technology tossed in for good measure. You don't see me because I operate out of the shadows. I stealthily make my way in and out of places and across the rooftops of the city, making off with treasure and whatever goods I can find. The only evidence you... Continue Reading

You've heard the old philosophical riddle "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Raising questions about reality, this question has undoubtedly claimed countless hours of debate in the halls of our colleges and universities. I find it relevant today as I make changes in my business and life. As I pull back from my business, I begin to wonder what would happen... Continue Reading

I've finally seen the new Twitter. And I like it. Continue Reading

I'm always telling people that success at social media is not about money. You can't measure your Twitter income or your Facebook revenue each day in the same way that you should be keeping track of your AdSense earnings or your affiliate income. It doesn't work that way. Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

The biggest mistake that people make when they start using Twitter is to look at the numbers. They see the figure under the followers link and they believe that the bigger the number, the more successful the twitterer. Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Jared Newgent) 'Bots and Spiders?? Oh my... Continue Reading

(Written by guest contributor Jared Newgent) In measuring traffic, there are numerous classifications for the type of traffic that is measured. Traffic can have many names for the same classification depending on where the info is gleaned from. To avoid confusion, instead of using terms interchangeably, I will be using the terms that Google has used in their documentation for AdWords, AdSense, and Analytics. One such classification is Unique Clicks. What is determined as a... Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading