I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

(Written by guest contributor Tim Golen) There is a new trend in the smart phone market share. Sitting at the top of the market is still Nokia. Tied for second place are Apple, Google, and RIM (Blackberry devices). Right now Google enjoys a 14.9% market share but in the next several years, according to Piper Jaffray, Google is poised to capture at least 50% of the smart phone market share. This would cement their dominance... Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

(Written by guest contributor Andrew Krzysiak) Photographs and illustrations are elements of nearly every design. They have the power to add emotion, interest, and impact to the content of any layout. Getting the right image that will communicate your message to the desired demographic can be a challenge. This article will help you get the picture. Continue Reading

There has been a lot of discussion and controversy related to tactics marketers use to get people to take action. Much of the controversy is related to a method called "forced continuity." This is where buyers will sign up for a trial or shipping-only price offer, and end up in a monthly billing program that they may or may not be aware of. Over the years I have seen it all. There's nothing wrong with... Continue Reading

It's been said that the only difference between men and boys are the price of their toys. I don't know if that's still true, but I do know that I've always been into gadgets. Raised on video games (I remember when Space Invaders and PacMan showed up next to pinball machines), I've always had a thing for electronics. I owned the first cartridge-based video game system that didn't require overlays on your television screen. This... Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading

It's amazing! It's stupendous! It's spectacular! If you have it, you will become more handsome, popular, healthy, fit, wealthy, wise and able to bowl a perfect game. Your golf swing will equal that of Tiger Woods', you'll be able to get any girl (or guy) that you want, and your bank account will fill itself overnight. How could you ever live without it? Continue Reading

A couple of years ago in 2007, Google, IBM, and others set out on a large-scale cloud computing project. By mid-2008, Gartner, from Gartner.com, saw an opportunity for cloud computing to "shape the relationship among consumers of IT services, those who use IT services, and those who sell them," and observed that "organizations are switching from company-owned hardware and software assets to per-use, service-based models" so that the "projected shift to cloud computing... Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

Our company is serious about mobile marketing. From iPhone applications to text marketing, we're involved in developing products and services that leverage the power of mobile. I recently spoke at JV Alert Live and discussed various mobile applications that we've developed in order to illustrate different mobile business models. The session was broadcast live on Ustream.TV. The camera-man didn't do the best job of following me around, but you can enjoy the replay below. Continue Reading

I've got some. In fact, I've got a few. They've helped me get to where I am today, and they keeping me moving forward all the time too. Know what I'm talking about yet? Role-models. Continue Reading

The information age really does move at the speed of light. Technology is advancing faster than we ever conceived possible. I've been online for 26 years now. In 1980, I bought my first computer, a TRS-80. This machine had 4K of RAM (not 4MB... 4K) and a cassette player that was used as a storage device. There wasn't even a floppy disc drive! I owned a 300 baud modem that I used to dial into... Continue Reading