Despite what the doomsayers would have you believe, there is plenty of opportunity to conduct business online. However, there is a big difference between trying to make money online and running a business online. The make money online pitch has unfortunately become synonymous with "get rich quick." The mentality is that you simply create a product and make money selling it. That's NOT building a business. That's trying to make a few bucks. Maybe it... Continue Reading

As I travel around our country, I can not help but notice the epidemic of homelessness. There are so many people on the streets of our cities. How many more are there that we DON'T see? We've all encountered homeless people in our cities or towns. My heart goes out to those who don't have a safe place to rest their heads. It's even more heartbreaking when those people are children. I recently had the... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

While addressing the nuts and bolts might not be the most exciting part of a business, a sturdy, well-planned foundation is necessary to build great success. Here are some administrative items that we have believe are essential to any business: Continue Reading

(Written by guest contributor Christopher Guerriero) Everything I Needed to Know to Make Over $200,000/Month in Online Memberships I Learned Cleaning Toilets in the Health Club Business Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

Where do I find a web designer? How do I ensure I've found the right one? How much will it cost? Continue Reading

There has been a lot of discussion and controversy related to tactics marketers use to get people to take action. Much of the controversy is related to a method called "forced continuity." This is where buyers will sign up for a trial or shipping-only price offer, and end up in a monthly billing program that they may or may not be aware of. Over the years I have seen it all. There's nothing wrong with... Continue Reading

The world is changing. But you don't need me to tell you that. The Internet of today is a far cry from the one I launched my first site on fifteen years ago. Technology has made major advances, meeting needs of many, and exposing other needs yet to be met. Just in the past few years, the way we market products and services online has changed. Continue Reading

It's been said that the only difference between men and boys are the price of their toys. I don't know if that's still true, but I do know that I've always been into gadgets. Raised on video games (I remember when Space Invaders and PacMan showed up next to pinball machines), I've always had a thing for electronics. I owned the first cartridge-based video game system that didn't require overlays on your television screen. This... Continue Reading

Recently there has been a lot of discussion of female bloggers and how a recent Technorati report found that 67% of all bloggers are male. I would venture to guess that an even higher percentage of Internet marketers and online entrepreneurs are male. Which is not to say that there aren't some great ladies with the entrepreneurial spirit out there. Here are some of the top female online entrepreneurs, in no particular order: Continue Reading

Design Review is a new feature focused on enlightening subscribers about common web design mistakes and new techniques through constructive critiques. Stay tuned to Design Review as we address a different niche each month. This month's Design Review is a great example of a traditional business that is just starting to establish an online presence. Continue Reading

At this point, you've done your research, created a compelling and competitive offer, and started outreaching to affiliates. So, now that your program is gaining traction and you have some affiliates on board, what's next? Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading