The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

When Chitika brought out its Premium units in 2008, it did something unique. And a bit selfish. The company raised its conversion rate by filtering out those users who were least likely to buy. Continue Reading

'Twas the night before Christmas and all across Twitter Tweeples eyes were lit, they were all a-glitter. The tweets they were flying with speed and delight as each one made plans for that great winter's night "I'm traveling", "I'm eating", "I'm hanging with family" "I just wrapped the presents, I can say now so happily" The news it broke fast, from Mumbai - attack we all were there to say "we've got your back" And... Continue Reading

I have a confession to make. I haven't watched the Jerry Lewis MDA Labor Day Telethon in years. And I honestly feel like I am missing something. As a child, I would watch the show religiously, year after year. I remember the parade of celebrities, Jerry Lewis' banter with his guests, Ed McMahon, the volunteers answering phones, and of course, the magical toteboard that would light up with huge numbers indicating that the cure for... Continue Reading

I am writing this entry from Heathrow Airport in London. I've been here with my family since August 30th and we're ready to be back on American soil. As of now, our flight is delayed and I'm afraid we'll be sitting for a few more hours. I've been unplugged for all but one hour while on vacation (holiday, as they call it here). It has been refreshing to get away from the computer. But, like... Continue Reading

Mary and I had the opportunity to enjoy a "date night" on Friday. First we enjoyed a nice dinner at Johnny Carinos Italian restaurant. Next we went to the mall and pigged out on ice cream at Cold Stone Creamery (superior to Marble Slab in case you are wondering). Finally, it was on the cinema to take in a showing of Sky Captain and the World of Tomorrow. I received a great deal of chastisement... Continue Reading

Hello. My name is Indigo Montoya. You killed my father. Prepare to die. By most standards, The Princess Bride should have been no more than a mere blip in the history of cinema. The fairy-tale story of the handsome hero, of the beautiful damsel held against her will by an evil prince, and of the sappy happily-ever-afters undoubtedly attached to the end has been endlessly repurposed by Hollywood again and again. However, when Rob Reiner... Continue Reading

About six years ago, a friend of mine introduced me to a new Christmas CD by The Trans-Siberian Orchestra. For those not familiar with the band, they are all rock and rollers, many with a heavy metal background. Their first album, Christmas Eve and other Stories is unlike anything I've ever heard before. It's a rock opera. It's spiritual. It's progressive rock. Simply put, it is an album that captures the essence of Christmas better... Continue Reading