I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Yesterday I scared little children around the world with photos of me at 225 pounds. I did warn you beforehand, so please don't send me your psycho-analysis and therapy bills. For the past three months I have been on The Joel Comm Diet, which is not a diet at all. Instead it combines common sense with a plan that works for me. I am pleased to say that three months later I have lost 35... Continue Reading

What makes the difference between a person who succeeds and one who doesn't? What makes the difference between a person who accomplishes great things and another who never does anything? What makes the difference between a person who gets what they want and one that is left empty-handed? Certainly, life can throw all kinds of curveballs at us. We don't get to choose our parents. We don't get to choose where we are born. We... Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

(Written by guest contributor Ray Edwards) Have you ever noticed that over the years, you tend to do pretty much the same things? If you're a reader, you remain one; if you're a writer, you tend to write; if you're a procrastinator, you tend to keep procrastinating, and so forth. Continue Reading

Mobile marketing is a new trend that is often misunderstood by business owners. Do you own a business and wonder how you could use mobile marketing to your advantage? Check out the following ideas. Continue Reading

I've been a public speaker for a number of years. Whether I am keynoting, conducting a workshop or doing a breakout session, I am passionate about my subject matter. Everyone has different purposes for speaking. I do it because I must. I am strangely compelled and driven to share my knowledge and enthusiasm with others. And when I speak, I have three goals in mind. Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

(Written by guest contributor Chris Harper) When most of us hear the phrase "show and tell" our minds naturally drift back to those awkward events from our childhoods that required us to bring something interesting to school to share with the class. Drawing on that tradition, YouTube has launched a new Show and Tell channel that they operate in partnership with the Art Directors Club, that aims to show off interesting and effective ways that... Continue Reading

(Written by guest contributor Sarah Beek) Meetup.com is the perfect confluence of online social networking and in-person social networking. Social networking websites are great, but they really can't compete with the power of meeting and connecting with someone in person. Actual social networking solidifies relationships and often seals real business deals. That is why we recommend conferences so highly. But if you don't have a couple of grand lying around to attend a conference right... Continue Reading

While viewing my Twitter stream, I encountered a tweet from an associate that included an expletive. We're talking the F-bomb. I've heard this person speak before and I was reminded of how often he cursed in a keynote before thousands of people. While I have great respect for this indivdual and what he has accomplished, I couldn't help but wonder if he knew how much of his audience he was alienating. I put out a... Continue Reading

It's great to see how Twitter has grown in the time I've been using it. But what's really impressive is the way that people are using it. Sure, there are spammers leaping on hashtags and trying to attract attention but they're a minority. And they're easily blocked. For the most part, people are using Twitter the way it should be used: as a way of building a community, broadcasting a brand and making valuable connections. Continue Reading