A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

We talk a lot on this site about the ins and outs of creating and selling your own information products online, but what about all the information products that are already out there? How do you decide which ones to spend your hard-earned money on and which ones to let go? There is no doubt that there are lots of valuable information products out there that can help you meet your business and personal needs... Continue Reading

Failure. The word is laced with negative connotations. That's why I think failure gets a bum rap. Failing at something is not necessarily a bad thing. It just means you are trying. And it means you have found a way to not succeed. Thomas Edison went through thousands of experiments before his first lightbulb was illuminated. Ben Franklin is quoted as stating, "I didn't fail the test, I just found one hundred ways to do... Continue Reading

The year is 2010. More and more people are getting their news from the Internet. And many traditional media sources are greatly suffering as a result. It's no wonder. Fresh information is constantly at our fingertips. I am puzzled why anyone would watch television news or read newspapers any more. I NEVER watch television news. I NEVER buy a newspaper. But I happened to be in front of a television the other day while waiting... Continue Reading

Whether you have already started your online business or are still just thinking about it, ignoring reality can be an effective strategy for getting to where you want to be. Successful businesspeople are visionaries - they see themselves and their businesses a certain (successful) way, long before they have actually achieved any kind of success. You've heard the saying "Fake it 'til you make it"? That's what we're talking about here. Here are some ways... Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

Who did you vote for to be President? Do you watch Lost? When was the last time you went to church? Who has the best french fries? What's with all the questions? Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

As toddlers, the first word from our mouths is typically not the word our parents hope to hear. In place of the much anticipated "mama" or "dada" often comes the word "no." Why is that? Probably because as parents we spend so much time instructing our little ones in what not to do! So why are we surprised when they regale us with a negative statement when they decide to begin using the English language? Continue Reading

(Written by guest contributor Brian Means) Attending conferences is a great thing to do for your business. However, it's easy to get in the bad habit of over-commitment, attending too many conferences when you don't even have a solid game plan for attending one. Too many people do not have a clear end in mind when attending conferences. You need to create a strategy for your conference season. Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Jared Newgent) 'Bots and Spiders?? Oh my... Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading