(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading