When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

It probably isn't easy to get a job with Google. But Tom Vendetta was determined to secure a position with the search engine giant. According to a press release sent out via I-Newswire, this 15-year old boy was hired by Google, and his salary would be placed in a savings account for his future education. Kudos to Tom! Oh, I may have failed to mention this... Continue Reading

My faith in the American public is slowly being restored with this news from the Hollywood Reporter newswire. Fox News gains, other news networks fall NEW YORK (Hollywood Reporter) - Fox News Channel was the only cable news service in August to grow in viewership from a year ago, gaining 20% in primetime and 29% across the entire day, according to Nielsen Media Research. By comparison, CNN fell by 9% in primetime and total day... Continue Reading