How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

Ask a lot of marketing "experts" what social media marketing is all about and they'll look at you as though you've just fallen off Mars. Continue Reading

Get your idea noticed by using this clean design principle. Advances in media have created the most ad-resistant breed of consumer to date. Recent studies have found that consumers are, on average, exposed to 3,000 commercial messages per day in one form or another, from the boring copy-laden radio commercials to the flashing skyscraper ads on my favorite websites, from the cluttered newspaper coupons to illegible billboards on the side of the bus and... Continue Reading

I've Got Three Little Words To Say To You... No, not those words (although I'm sure you're very nice). I mean these three little words... Just do it. I know, Nike got there first. But they were right. You get nothing by doing nothing. Back when I started out on the Web, becoming an online publisher meant buying a book about HTML the size of the Yellow Pages. It meant spending half a year reading... Continue Reading