When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

We checked out of Beaver Creek around noon today, leisurely packing and enjoying the remainder of our stay. Jenna wanted to try the bungee trampoline, so we let her bounce for a few minutes before we left the resort. I think the height intimidated her, but she had fun. The drive from Beaver Creek to Keystone was less than an hour, but we stopped in Frisco en route to get something to eat. We enjoyed... Continue Reading