How many times have you shopped at a store or eaten at a restaurant and been invited to take a customer service survey. Usually these survey opportunities are presented by the clerk or waiter who points out a web site at the bottom of your receipt. I have never paid attention to these in the past and often find them to be a nuisance. Sure, Target claims to give away $5000 gift cards. But who... Continue Reading

When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Do you have a blog? If so, odds are you using Wordpress to do your blogging. After all, Wordpress is the leading publishing platform for bloggers around the world. It is so powerful that many users have a number of blogs. It's not uncommon to find bloggers with more than a few Wordpress blogs. So what's the biggest problem that these bloggers face? Having to log into each blog separately to manage their blogs! What... Continue Reading

There is a new job description out there, one that probably wasn't around when your grandfather was crafting his career: life coach. What exactly is a life coach, and why would you need one? First of all, the term is somewhat fluid. You can call it what you will, but a life coach, mentor, personal consultant, etc. is someone who helps you with some aspect of your life that you can't quite see clearly and... Continue Reading

What makes the difference between a person who succeeds and one who doesn't? What makes the difference between a person who accomplishes great things and another who never does anything? What makes the difference between a person who gets what they want and one that is left empty-handed? Certainly, life can throw all kinds of curveballs at us. We don't get to choose our parents. We don't get to choose where we are born. We... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

Warning: What you are about to read is highly controversial. It is literally laced with controversy. Controversy is oozing out of its very pores. Unless you are prepared to be challenged to the core, you should probably stop reading now. Otherwise, I hope you are sitting down. Things are about to get interesting... Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

I've got a question for you. Please raise your hand if you sincerely wish to have a successful online business. Now keep your hand up if you have achieved this goal. Odds are most of the hands just went down. Why is that? It's not for a lack of quality material. Whether you have read my books or acquired material from other sources, you are probably pretty clear on the "how" to make money on... Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading

It's amazing! It's stupendous! It's spectacular! If you have it, you will become more handsome, popular, healthy, fit, wealthy, wise and able to bowl a perfect game. Your golf swing will equal that of Tiger Woods', you'll be able to get any girl (or guy) that you want, and your bank account will fill itself overnight. How could you ever live without it? Continue Reading

These are challenging times. There's no question about it. And it is during challenging times that we find out what we are made of. I've discovered there to be two types of people. The first type goes along with the current and feels unable to orchestrate a change. They don't believe their choices can make a difference. Essentially, they feel helpless to achieve their goals and dreams. When you hoping to build an online business... Continue Reading