"When you are through changing, you are through." - Bruce Barton Change is inevitable. Apart from death and taxes, change is the only thing in this life that we can count on. This past year has found me in the midst of much change. After a number of years as an author, speaker and entrepreneur, I have spent the last year quietly reassessing my life. Taking some time away from work, I've been tending to... Continue Reading

Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

Twitter is powerful. Facebook is a force to be reckoned with. Both are great sources for generating new business. But there is one site that gets the short end of the stick when it comes to social media influence. And if you know how to use it right, you can generate tons of targeted leads for your business. I'm talking about LinkedIn.com. Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

"To everything there is a season and a time to every purpose under heaven." - Ecclesiastes 3:1 Nothing lasts forever. Change is inevitable. Over the past fifteen or so years I have created dozens of websites, products, services and applications that run the gamut of new media. Content sites, information products, member sites, web-based software, iPhone applications, mobile marketing platforms, entertainment sites and more. During that time I have had some tremendous successes and some... Continue Reading

I receive a lot of feedback from people who have read my books and used my information products. Much of that feedback is positive. There's nothing better than reading an email from someone who's doubled their AdSense income after reading my book or picked up more clients after using Twitter. It lets me feel like I'm really making a difference. Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

Online marketing provides a couple of very important advantages for entrepreneurs. Continue Reading

Email lists are arguably an online marketer's best friend. They provide direct lines of communication to people who have already given you a vote of confidence, either by opting in to receive your updates, purchasing a product from you, or both. So how do you get a great email list if you are just starting out? And if you have been in the online business for awhile, how do you build yours and grow it... Continue Reading

You are probably catching on to the fact that I am not promoting many products these days. That's because most products and services coming out are not worth promoting. When you see the proliferation of traffic products, social media products, list building products and all the other rehashed same-old, same-old coming out, I'm sure you'll agree that there aren't many original ideas out there right now. So when I DO have something to share with... Continue Reading

(Written by guest contributor Joel Ownby) Accepting payment online for your products and services sounds like a pretty simple endeavor, and at a low level it is. Understanding what is happening behind the scenes is an entirely different proposition. Understanding the nuts and bolts of payment processing will grant you the ability to provide better customer service, generate more accurate cash flow and projection data, help you to better understand technical issues involving payment processing... Continue Reading

If you look around at successful online businesses, you will see many things that they all have in common. Maybe they have a good design, have a well-written blog, convincing sales pages, or some combination of these and other characteristics. But many successful sites an businesses share another characteristic: they know and take advantage of the power of a unique business idea. Because let's face it, you can have all the other pieces in place... Continue Reading

I'm trying to blog regularly for a number of reasons. First, it keeps me sharp. Blogging on a regular basis makes me think about things that are important to me. Second, it allows me to share with others. Whether or not you agree with what I say, think, feel or believe, my articles are an extension of my self. Third, it keeps my blog healthy with the search engines. Google and the other engines like... Continue Reading

If you have a book up your sleeve, or maybe even already written, a logical next question is how to bring your book to the world. There are more options out there these days than there ever have been before, but sometimes the various options can be paralyzing, especially for someone who's never published anything before. (And maybe even for those who have.) When you are considering the following options, always keep in mind what... Continue Reading